Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion

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So Good They Can’t Ignore You is a book challenges the common wisdom of “follow your passion” and uncovers a better alternative. The idea of “follow your passion” is flawed. If you want to do what you love, you need something rare and valuable (career capital) in return.

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Join us on a culinary trip across the world and get recipes from a wide range of world cuisines. This collection is for those enthusiastic cooks who love to make something new everytime.

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1) Stop Smoking
2) Improved Study Habits
3) Weight Loss Hypnosis
4) Stress Relief Hypnosis
5) Power Focus for Concentration

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For more than 20 years, Margaret Fox served up some of California’s tastiest breakfasts and brunches at her landmark restaurant Cafe Beaujolais on the Mendocino coast. The original MORNING FOOD shared Fox’s legendary dishes and became a comfort food classic. Fully revised with the addition of 30 new recipes, evocative photographs, and a fresh look, the new edition of MORNING FOOD has all the cozy appeal and culinary authority of the original in a charming new package.

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42 Rules for Your New Leadership Role describes practical and effective actions for you to make a strong start at your new VP, Director, or Manager job. Drawing from extensive interviews with corporate leaders and the author’s 20 years as a strategy consultant and executive coach, these rules form the manual they forgot to hand you when you got that promotion or offer letter.

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If you suffer from acid reflux, you’re not alone. More than 50 million Americans have GERD, or gastroesophageal reflux disease, and while antacids can be effective for short-term relief, they can also cause dangerous medical conditions if they’re used for more than the recommended fifty days at a time. Luckily, The Acid Reflux Solution offers a simple plan to help you gradually and safely reduce—and eventually eliminate—the need for pills while alleviating your heartburn.

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If you’ve ever wondered why the latest fad diet doesn’t work for you… well, there are lots of reasons, mostly the fact that it’s a fad diet. But it could also be that you’re the wrong blood type for the kinds of foods the diet recommends. Peter D’Adamo makes a persuasive argument that your blood type is an evolutionary marker that tells you which foods you’ll process best, and which will be useless calories. He covers the entire range for each of the four blood types, from entrees to condiments and seasonings, and also makes type-specific exercise and lifestyle recommendations.

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An optimal supply of vitamins and minerals is important in any diet but nutrient needs increase dramatically during pregnancy and are critical for ensuring baby’s healthy development. However, common pregnancy complaints such as nausea often make eating properly difficult. Smoothies, juices, and soups provide a easy and digestion-soothing way to get essential vitamins and minerals-and can be prepared quickly and easily. Super Easy Drinks, Soups, and Smoothies for a Healthy Pregnancy provides over 100 recipes developed to meet the nutritional needs of pregnant and nursing women, ease pregnancy complaints such as nausea and sleeplessness, and keep moms-to-be nourished and energized.

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You love your Paleo or low-carb diet, but is it enough to give your metabolism the jolt it needs to really burn off that extra weight in order to live a healthier life? By eating foods higher in good fats, moderate protein, and little-to-no carbohydrates, you’ll feel less hungry. Not only that, but your body begins to burn fats stores instead of the carbohydrates and glucose that usually bog down your system.

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Packed with clear instructions and essential information on ingredients, special equipment, and storage, Illustrated Step-by-Step Baking contains everything you need to bake with confidence. Every area of baking is covered in Illustrated Step-by-Step Baking, with 350 recipes covering a huge range of sweet and savory classics including quiches, pies, breads, and cookies.Classic recipes such as quiche lorraine and New York cheesecake are demystified and presented in a clear and accessible step-by-step format. If you want to produce the perfect tart, bake a cake fit for a king, or serve up a souffle that won’t sink, Illustrated Step-by-Step Baking will guide you through every single stage with clear, illustrated, step-by-step instructions that have proved so popular.

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