Sex in Advertising: Perspectives on the Erotic Appealis the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today’s advertising environment: gender differences and representation, unintended social effects, subliminal embeds and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

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