Mad (stylized as MAD) is an American humor magazine founded in 1952 by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book before it became a magazine. It was widely imitated and influential, affecting satirical media, as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1974 circulation peak. From 1952 until 2018, Mad published 550 regular issues, as well as hundreds of reprint “Specials”, original-material paperbacks, reprint compilation books and other print projects.
The magazine’s numbering reverted to 1 with its June 2018 issue, coinciding with the magazine’s headquarters move to the West Coast. In July 2019, it was widely reported that Mad would end its newsstand distribution after 67 years and be available only through the direct market and subscriptions. Future issues will primarily consist of reprinted material from the magazine’s archive.[6] Mad would ultimately satirize people’s beliefs that the magazine would actually come to an end in issue #11 (December 2019) as part of its “20 Dumbest People, Events, and Things of 2019” feature of that issue: As such, the magazine still would utilize a handful of archived content in future issues, while also retaining an amount of new content.
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